Sanlorenzo Yachts jumped into third position in the annual list of orders for international super yacht builders, The Global Order Book 2011 (yachts measuring over 80 feet, or 24 metres). The Genoa International Boat Show is a highest level nautical event, and prominent showcase for the world’s best builders and the best made in Italy craftsmanship, where Sanlorenzo Yachts will present itself, by concentrating on the design world, together with the brands Artemide, Boffi, B&B Italy, Living Divani and Roda.

Sanlorenzo Yachts at the 51st Genoa International Boat Show

Its yachts are always unique, customised  to suit  the owner’s  requirements and  tastes, with  lines  that  transcend  fad
and fashion, where highly skilled craft and tradition, handed down from father to son, are combined with attention to
detail, an artisanal finish, and luxury materials. Sanlorenzo yachts represents excellence within its sector, an elite among the elite. It comes not as a big group, but as a yacht builder for the seasoned owner, a connoisseur with whom to design and develop the boat of your dreams.

Sanlorenzo Yachts at the 51st Genoa International Boat Show

With an approach  to boat building  that unquestionably qualifies  as  “design”  in  terms of  technique,  innovation and
experimentation, as well as creativity, value and exclusivity, further confirmed by the prestigious accolade received on 14 June from the President of the  Italian Republic Giorgio Napolitano, the “The  Italian  Innovation and Design Award 2011”,  awarded  for  the  interiors of  the motor yachts SL 104 (motor yacht Tripple Fun and Mia Rocca IX yacht), designed by the Dordoni Architetti  studio.  The prize  is given  to  designers  and  businesses  commended  by ADI (the  Italian  industrial  design  association),  hence  in  a  purely design-centred context, and Sanlorenzo Yachts has chosen the occasion of the Genoa Boat Show to celebrate this important result, and to explore new and more effective relations and contaminations with the design world.

This is the objective underlying the partnership with Artemide, Boffi, B&B Italy, Living Divani and Roda – some of the
most prestigious names  in  Italian design, represented  in all  its  forms,  from  furniture to kitchens, lighting to outdoor
decor. These are the companies  invited by Sanlorenzo Yachts to collaborate, both  in furnshing  its own 1,000-m² stand, with displays worthy of the Salone del Mobile  including dedicated display areas  for each company, and  in applying these design products to the marine world, in the seven super yachts moored at the entrance.

Yachting casts a knowing wink at design, with contemporary interiors that are every bit as good as those of the finest
villas, where every piece selected  is not only high-quality,  it  is also the fruit of an extraordinary blend of  innovation,
design and craftsmanlike care. For  life at sea,  traditional  furnishings have  to be able to give  that  little bit more: not
only must  they be  custom-made  to meet  the  sophisticated demands of boat owners who  seek perfection  in every
detail, they must also be technically transformed to handle the particularly tough conditions. Sun, salt and the roll of
the waves all  require specially developed solutions, which may mean anything  from simply a special  treatment  to a
more complex re-engineering of a product.

This was indeed the case for the lighting from Artemide, re!engineered to create  a  system  suitable  for  offshore  requirements,  and  for  the  K2  kitchen  from  Boffi.  The  original  home  design, created  in 2000 by Norbert Wangen, was transformed through the  joint efforts of the technical office at Sanlorenzo Yachts and the contract division at Boffi, into an attractive product suitable for use at sea, and for an outdoor position on the flying  bridge of  the super yacht SL104.

While  B&B  Italia  offered  the  fruit  of  its  research  and  experimentation  in  its  outdoor collection to furnish the lounge, flying bridge and main deck of the SL82/588 yacht, Living Divani supplied the Chemise sofa, designed  by  Piero  Lissoni,  in  a  C-shaped  corner  composition  that  is  not  available  on  catalogue,  and  was created especially  to  fit perfectly  into  the  interiors of  the nautical gem  that  is  the SL104 motor yacht.

Finally, Roda’s  contribution  lay  in products  for  the  maritime  sector  using  precious  woods  such  as  solid  teak,  and  materials  offering  great  outdoor performance, such as stainless steel, or cushions with water!repellant fabrics and water-draining filling. Design offers Sanlorenzo Yachts an extra ace to play, offering boat owners top!quality  interiors and the possibility of  freely choosing the furniture that best reflects their character from the catalogues of the most reputable names in the field, just as they would on land.

For design companies, who are used to working with the home and contract markets, the maritime sector is a highly seductive world, a new, stimulating field of operation, and an exciting challenge, because it means working with  incredible  limitations, but also  focusing  their design energy on  finding  innovative solutions and new approaches to interpreting their own products.

From the left Pompa RODA-Boffi BOFFI-Pozzoli Bestetti LIVING DIVANI-Bocchietto ADI-Perotti President SANLORENZO-Zaniboni DORDONI ARCHITETTI-Minotti BB ITALIA-Buttiglietri SANLORENZO-Gismondi ARTEMIDE

This  is the spirit of collaboration, which will reach  its climax on Saturday 1 October: an exclusive evening  lit up with
fireworks,  where  the  sea,  boats  and  interiors  will  take  centre  stage,  conveying  a  spirit  of  all-round  quality  and
innovation.

For  Sanlorenzo Yachts,  this  represents  the  perfect  opportunity  to  toast  the  prestigious  accolade  received  from  President Giorgio  Napolitano,  and  to  reassert  the  strength  of  the  relationship  established  with  the  world  of  design  and designing.

From  the abovementioned collaboration with  the Dordoni Architetti  studio  to design  the  interiors of  the motor  yacht  SL104 (see for example motor yacht Tripple Fun and superyacht Mia Rocca IX),  to  the  new  partnership with  Artemide,  Boffi,  B&B  Italy,  Living  Divani  and  Roda  to  furnish  its various models,  right  up  to  the  cooperation with  architect  Stefano Boeri, who  signed  the development  project  for Cantieri Navali di Ameglia, where Sanlorenzo Yachts has its headquarters, inside the Montemarcello Magra Regional Park. A marvellous project, involving overlaying a series of planted surfaces onto the existing buildings, both horizontally and vertically, delineating  a  cutting-edge  structure  that will  introduce  the  vertical  garden,  a philosophy of interweaving architecture and the environment: the first time this has been done in a place of manufacture.