After one year from the arrival into the Brazilian market, Sessa Marine Brazil, part of Sessa Marine Group, for more than 50 years the top company in the European marine industry, has reported positive sales as well as production results in 2011-12. The company is also working on big news for 2013, with a stronger orientation towards customer relationships – an approach that has always been a strength of the Group.
“The achievement we set and get in the first year of operation in Brazil were to put in place and organize a local production capacity. At the moment we are delighted to have reached a very high quality on the four models currently on the range for South America. From the commercial side, we have expanded our network of distributors and we have participated in national and international events, with much success. ” Said Massimo Radice President of Sessa Marine Brazil, responsible for the start-up project.
The financial results are very encouraging: “We were well received by the Brazilian market, and we are now positioned as competitors in a strong way. Since July 2011 we have produced and sold no less than 30 units here in Brazil, generating a turnover of 7 million euros. ”
Massimo Radice also shows a great effort in the local industrial development through the construction of a new manufacturing facility in Palhoça in Florianopolis (SC) and the creation of a technical team based on strong exchanges with various Italian shipyards. “The exchange of technical information between Italy and Brazil, has allowed, in addition to the professional growth of the Brazilian team of Sessa, an exchange of information and experience on tropical markets useful to the improvement of European product – which at the moment is still our Group core business. Our goal is to extend this interchange activity and make it continuous so that it can contribute in a constant
way to the growth of the company’s global competitiveness.”
The second year of Sessa in Brazil (2012-2013) will feature – as expected from the business plan, a growth of productivity potential and investments in improving customer service. Especially the after-sales and technical training to the local sales network. “During the first year we launched four boats 27, 28, 36 and 40 feet – says Massimo Radice. “This year we aim to expand production and increase sales of these products – and to produce larger models such as the C44 and F45. We also have a project to plant the production line of the Fly40, model launched in Europe in 2012 and to present the Brazilian version since Rio Boat Show 2013.”
“The full implementation of the production plant in Santa Caterina – Says Radice – is our pride. This new factory is located in an industrial park of 80,000 square meters with a production area of 9,000 square meters and a cover area of 5,000. The factory is equipped with the most modern machineries, such as two 15-ton cranes, ventilation systems for stamping department, warehouse with 3 floors and an area of 400 square meters of office space. This factory has a production capacity of boats up to 50 feet with a production process similar to the one implemented in the Group Italian plants.