Princess, based in the historic naval port of Plymouth, has been building power yachts since the 1960s. It is not much of an exaggeration to say that the company invented the motor cruiser market in the UK. Seminal designs that broke new ground, years ahead of the competition, are fondly remembered, and indeed can still be seen every weekend in harbours all over the world.
Based in some of the most advanced marine manufacturing facilities in the world, the Princess name has become synonymous with all that is finest in luxury motor yacht design and as part of the Moët Hennessy Louis Vuitton (LVMH) family, has become a brand of distinction around the world.
The strength of the marque lies in its timeless elegance and impeccable build quality, its thoroughbred handling and confidence-inspiring ride. Princess Yachts are known the world over for their sublime interiors and immaculate finish. Every Princess is a perfect balance of style and substance, combining tradition and innovation, creativity and cutting-edge design.
Prometheus Marine recently displayed no less than four Princess yachts at Boat Asia, including the superb Princess 60 yacht and the stunning motor yacht Princess 72.
Princess Yachts has consistently been at the forefront of the international awards scene in the boating industry. The Princess V52 yacht recently won the 2012 Motor Boat of the Year Award in the Sports Cruisers category.
Will Green, Sales Director with Princess Yachts International Plc, said, “We are delighted to welcome Prometheus Marine aboard as part of the Princess family. My recent sojourn with them in Singapore convinced me that Alan Pickering and his highly experienced team of yacht brokers and after-sales staff are the right people to represent us in this important regional market. We look forward to building the Princess brand in Singapore in conjunction with our new partners here.”
Alan Pickering, Managing Director of Prometheus Marine Pte Ltd, said, “We are truly honoured and very excited indeed to have been awarded this highly prestigious, award-winning UK brand which is ideally suited to the needs and tastes of well-heeled Asian yacht buyers. We made an excellent start exposing the brand at both Boat Asia 2012 and the Singapore Yacht Show in April and will continue to elevate the profile of Princess Yachts in this territory as well as regionally, as our remit allows.”
Alan Pickering started Pro-Marine (ProMetheus Marine Pte Ltd) over two decades ago, after extensive boating experience in Europe, the Caribbean, Hong Kong, Japan and South East Asia. His vision was to develop a professional operation to help people with a desire to enhance their family and corporate lives through sailing or cruising. ProMarine genuinely understands the joys and pitfalls of boat ownership and it is this insight that drove Alan to assemble the experienced and international team that is ProMarine today.
Today, that vision still holds true and ProMarine is one of the longest standing and most respected marine businesses in Asia. ProMarine is active in all aspects of boating in the Asia Pacific region and features prominently in regional boat shows and seminars. Offices in Singapore and Malaysia (in Puteri Harbour) are staffed by mature, highly competent marine professionals who bring local knowledge – both legislative and practical – to bear in their dealings with prospective and existing clients.
ProMarine also has a successful track record as Consultant and Project Manager for several major marina developments throughout Asia, including The Yacht Haven Phuket, Royal Langkawi Yacht Club, Sebana Cove Marina, Puteri Harbour and Sutera Harbour. ProMarine provides full brokerage, charter and support services through an experienced team.
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