An initiative of the Australian recreational boating industry, this year’s Sydney International Boat Show saw the official launch of the ‘My Boating Life’ website. Led by the Boating Industries Alliance Australia (BIAA), ‘My Boating Life’ has been created for boaters of all levels and provides all the necessary information about recreational boating in Australia.
Introducing the initiative at the annual marine industry breakfast, BIAA chairman Darren Vaux said the vision was to create a meeting point for Australia’s three million recreational boaters.
“Boating is an integral part of the Australian lifestyle and culture, with over 800,000 boats registered around the country,” Mr Vaux said.
“My Boating Life is about bringing boaters together, creating a community and building a foundation for the future of recreational boating in Australia.
“A key driver has been to make the website attractive to aspiring boaters – allowing them to learn and engage in the lifestyle, providing the pathway to getting into boating.”
Launched with all the essentials available at a click – from yacht buying tips and instructional videos to customised weather forecasts – My Boating Life is a comprehensive information portal that will continue to grow, with news updates, videos, destination reviews, events and other information being added on a regular basis.
“Testament to the unity of the industry and its support of the My Boating Life initiative, some of Australia’s most respected boating writers have contributed articles covering various boating activities and boating opportunities in each state and territory, while user-submitted location reviews will provide snapshots of various boating locations around the country,” Mr Vaux said.
“As an online community dedicated to promoting safe and enjoyable boating, My Boating Life really encourages user input to deliver the most accurate information to Australia’s recreational boating community.
“User registration is free and there are no complex forms to complete, so there’s no excuse not to get onboard!”
The centrepiece of the website is an interactive, fully-customisable homepage, which allows users to create their own ‘dashboards’. This dashboard displays weather information relevant to each user’s specific location, as well as allows feeds of other information relevant to each user.
“What we’ve launched today is a solid foundation for what this website will become with the valuable input of recreational boaters from all over Australia,” Mr Vaux said.
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