15,000, actually, 18.000! (including 3000 fans on Twitter) There are plenty of Azimut yacht fans who impatiently follow the exciting news as well as the values that the prominent Italian luxury yacht builder communicates and provides over the internet and via social media in particular.
Since Azimut Yachts and the other Azimut|Benetti Group brands have made their presence felt on social networks, user interest has steadily increased, for which special thanks are due to Azimut staff. Day after day they are constantly improving the sites’ contents based on the opinions and thoughts of Azimut loyal followers: product news is continually updated, as are events, dealer initiatives and other significant aspects of the Azimut world and lifestyle, to get users involved as much as possible and to focus on the values and the experiences that they have in common.
Reaching the 15,000 fan mark is an important achievement: all these people are part of a large community that Azimut Yachts intends to communicate with more and more in an increasingly lively and interesting way, keeping its ears to the ground to listen to the internet’s valuable opinions every day.
The company has always taken its focus on the digital world and, more importantly, on the real potential that these new communication channels and tools offer very seriously, with the aim of providing innovative contents and services to boat-owning clients and general enthusiasts that are practical and useful, as well as easy to access.
Azimut Yachts was the first company in the nautical sector to literally invite web surfers inside its yachts, with true-to-life virtual tours of the boats in its collections on the website, with a wealth of detail and information and an extremely user-friendly interface to recreate the thrill of a real tour of the boats’ interiors.
Apps are another exciting way to explore the world of Azimut Yachts. There’s a virtual showroom and apps for the four new models for 2012, as well as a boatyard app and apps about production technology and previews of the models, all of them constantly updated.