Filippetti Yacht’s New Business Strategy

Established six years ago, Filippetti Yacht, the Italian shipyard led by ...

Filippetti Yacht’s New Business Strategy

July 15, 2015

Written by Zuzana Bednarova

Established six years ago, Filippetti Yacht, the Italian shipyard led by Giovanni Filippetti, is currently defining a series of changes aimed to improve the supply and the fleet of its yachts, which includes such beautiful vessels as the fully custom 30m superyacht GATSBY. The news from the shipyard will be officially unveiled during the Cannes Yachting Festival 2015 in September.

Luxury motor yacht GATSBY by Filippetti Yacht

Luxury motor yacht GATSBY by Filippetti Yacht

The new business strategy will concentrate on three key concepts: the range structure for requirement of navigation, customization, as well as the expansion of the sales network and new models.

“We take this road because we understand that the customer has changed and with him has to change also the offer of our products,” says Giovanni Filippetti.

Filippetti Yacht constructed only a selected and limited number of yachts: the design skills and the handcrafted know-how enable the customization of yachts with solutions that are tailor-made and designed on customer requests. A recent example is motor yacht GATSBY.

“We are a shipyard in growthcontinues Filippettiand for us it is important to innovate constantly. For this reason, we are working on new models that will enrich the fleet and I will present them officially at the Cannes Yachting Festival, in September. I can reveal that the expansion of the range has involved many big names of the Italian boating, called to give their contribution to the development of the fleet Filippetti. We will present a yacht even more aggressive and compact in sizes, for those owners who love performance and speed. While who want to cover long and relaxed cruises in harmony with the sea, will have a model Filippetti expanded in the space, with the performance and the design ever.”

More charter yachts built by Filippetti Yacht.

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