The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2010 Marine Industry CSI Awards for the award period from April 2009 through March 2010. A total of 44 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.
Award recipients will be acknowledged during the annual Industry Breakfast at the 2010 International BoatBuilders’ Exhibition and Conference (IBEX), Tuesday, September 28 from 7:30 a.m.–9:30 a.m. in room C-201.
IBEX logo
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.
“It’s important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA’s director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”
The following companies were honored in 2010 for their efforts to increase customer satisfaction levels in the boating industry:
Aqua Patio: Pontoon Boats
Avalon\Tahoe: Pontoon Boats
Bayliner: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Beneteau USA: Sailboats
Bennington Marine: Pontoon Boats
Boston Whaler: Fiberglass Outboard Boats
Bryant Boats: Sterndrive Bowrider Boats
Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Cobalt Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Crestliner Boats: Aluminum Outboard Boats, Pontoon Boats
Edgewater Power Boats: Fiberglass Outboard Boats
Forest River Marine: Pontoon Boats
Formula Boats: Inboard Express Cruiser Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
G3 Boats: Aluminum Outboard Boats, Pontoon Boats
Grady-White Boats: Fiberglass Outboard Boats
Harris FloteBote: Pontoon Boats
Honda Marine: Outboard Engines
Indmar Products: Inboard Engines
Lowe Boats: Aluminum Outboard Boats, Deck Boats, Pontoon Boats
Malibu Boats: Inboard Watersports Boats
Manitou Boats: Pontoon Boats
Monterey Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Moomba: Inboard Watersports Boats
Nautique: Inboard Watersports Boats
Palm Beach Marinecraft: Pontoon Boats
Polar Kraft: Aluminum Outboard Boats
Premier Marine: Pontoon Boats
Pursuit Boats: Fiberglass Outboard Boats
Regal Marine: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Regulator Marine: Fiberglass Outboard Boats
Robalo Boats: Fiberglass Outboard Boats
Sailfish Boats: Fiberglass Outboard Boats
Scout Boats: Fiberglass Outboard Boats
Sea Ray Boats: Deck Boats, Inboard Flybridge Sedans and Convertibles, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
Skeeter Boats: Fiberglass Bass Boats, Fiberglass Outboard Boats
Supra Boats: Inboard Watersports Boats
Suzuki Motor Corp., American: Outboard Engines
Sweetwater: Pontoon Boats
Tiara Yachts: Inboard Express Cruiser Boats, Inboard Fishing Express Boats
Tige Boats: Inboard Watersports Boats
Trophy Marine: Fiberglass Outboard Boats, Sterndrive Cuddy and Express Boats
Volvo Penta: Sterndrive Engines
World Cat: Fiberglass Outboard Boats
Yamaha Outboards: Outboard Engines
