Today, October 25, saw Numarine, a well known builder of luxury performance motor yachts, announce the launch of Numarine International, a dedicated division that will manage worldwide marketing as well as international sales.
Launched in 2002, Numarine’s original owner and founder – Omer Malaz, recently bought back the entire operation from a Dubai based private equity firm with the goal of growing the company into a worldwide brand.
Omer comments: “Our yachts have been extremely popular in the overseas market place, however the key to our growth is to take our international business to the next level starting with the implementation of a worldwide marketing campaign focused on the facts, to inform buyers on what sets Numarine apart from our competitors. We know we have something very special, our boats, our customer care and after sale support are beyond reproach, now is the time to tell the world.”
“We will be launching a comprehensive new website over the coming months which will give a full insight into our extensive model range but most importantly, behind the scenes access to our revolutionary construction processes and custom design facilities. This is something the industry tends to hide from due to generally outdated techniques however Numarine are at the very cutting edge of technology’ design and manufacturing so we are very open and share this information proudly.”
Numarine International is under the control of Ian Birdsall, an industry legend with a proven track record in international business. Ian comments: “Numarine has been a company I have admired since first visiting the yard and meeting it’s passionate owner Omer Malaz, the technologically advanced manufacturing process and incredible attention to detail results in a true performance driven luxury product offering a wealth of benefits over the traditional competitors, I am absolutely delighted to be heading up this new era for the company in expanding its market share across the globe. Numarine’s Performance Motor yachts can compete with the World’s best and excel in every area – we look forward to sharing this journey with the most discerning of boat owners.”
“As well as the re-brand and new website launch, our foremost objective is to get the physical product to the key international boat shows as we want to give potential buyers the opportunity to compare Numarine to the competition and the boat show environment is the perfect place!”
Numarine will be exhibiting at Ft Lauderdale International Boat Show 31st October – 4th November 2013 with their motor yacht 78Fly and 55Fly on display.