The respected Dutch shipyard, Feadship has recently launched 70 metres of ultimate superyacht ‘JOY’ at their Kaag facility and at the presence of her proud owner, guests and the team in charge of her design, engineering, and build. JOY has been created with an exceptional amount of exterior areas and an elegant classic interior. She is the first superyacht to boasts exterior design by Bannenberg & Rowell and the first Feadship yacht with an interior by Studio Indigo. The outcome is a fabulous superyacht, reflecting the owner’s wishes for ‘something totally different to every other yacht’.
JOY at her launch at Feadship shipyard
Feadships are renowned for their pure custom build and most of them are constructed for experienced owners. JOY, however, is unique in more than one way: she is the first superyacht for her owner who is new to the industry, thus bringing in a fresh perspective. The first feature that makes her stand out is her radical exterior styling, which brought numerous challenges to the shipyard in terms of construction, fairing and painting.
JOY ready for launch ceremony
As a result, the superyacht provides a serious statement of intent by Bannenberg & Rowell as the London-based studio showcases its exterior expertise for the first time since the death of Jon Bannenberg in 2002. “It has been a great pleasure to work with an owner who was keen to bring something new to the superyacht world in the same way as my father did from the early 80s onwards with Feadship and others,” comments Dickie Bannenberg.
“While our design studio has an excellent reputation for interiors, including twelve for Feadship owners, Joy is the first visible exterior design of a new era for us. The flow between the interior and exterior spaces and her generous wide walkways are without precedent on a motoryacht of this size and the vast exterior spaces have been used to great effect. Moreover, the wealth of concave shapes in the superstructure and judicious use of surface texturing have given Joy a design language and identity all her own.”
JOY – designed by Bannenberg and Rowell for exteriors
JOY was built with endless innovative features in terms of logistics,liveability and functionality. Her beach club can be approached from two different locations: a transom door which swivels up above head height, or the bomber doors on the aft deck which serve as a lounging platform when closed and as a sofa backrest when open.
JOY by Feadship at launch
Additional connections between interior and exterior include the link between the capacious foredeck and the owner’s stateroom, reinforcing the panoramic effect of 270- degree wraparound windows. Glass eyelets built into the structure of the lowered bulwark complement the views. In a similar vein, the superstructurecoamings have been cut away along the companionways, with the ceilings chamfered up at an angle to bring more light into the interior while providing a dynamic aesthetic from the outside.
70m Feadship JOY
One of the most important features of JOY’s holistic design is the possibility to easily extend her interior spaces onto the exterior, by opening the glass doors on the main, owner and bridge decks aft.
“Known as winter gardens, these air-conditioned outdoor-in zones are part and parcel of the fundamental leitmotif of blending exterior and interior spaces,” explains Mike Fisher, creative director at Studio Indigo.
Feadship launch motor yacht JOY
“Our team was inspired by the sleek profile to create a natural flow between the interior and exterior spaces facilitated by the layout. To further enhance the feeling of space, a clever use of finishes, materials and styling make the exteriors feel like they are an extension of the interior spaces. Moreover, every living area has windows looking out onto the wide walkways, making the rooms feel much larger than they are.”
JOY – constructed by Feadship
” Joy’s interior decor is rich and elegant, with cohesive architectural detailing bringing the boat together within a unified structure. At the same time, a sense of individuality is assured between the spaces by the use of over 250 different finishes and materials.”
JOY launched by Feadship
“Our task was made much easier by Feadship’s superior skills and expertise in bespoke yachts,” adds Fisher. “Delivering the epitome of comfort and luxury, the interior is a unique reflection of the client’s personality and has a vibrancy which ensures that Joy lives up to her name.”
Superyacht JOY by Feadship at launch
Other highlights include the centrally placed cantilevered wood spiral stairwell wrapping around a glass elevator connecting all of the yacht’s decks. The stairs are seen as a reference point for the guests providing them with a sense of location no matter which deck they find themselves on. The stairwell is framed by a stunning artwork as well as elegantly integrated mirrors and art.
FEADSHIP JOY – detail
“Joy is a testimony to what can be achieved when you genuinely start a superyacht build with a blank sheet of paper,” concludes Feadship director Jan-Bart Verkuyl. “The owner’s wishes have been successfully combined with Feadship’s experience and the excellent teams from Studio Indigo and Bannenberg & Rowell to fashion a truly pioneering 70-metre yacht.”