Two new Brand Representatives for Sanlorenzo in Europe

Sanlorenzo, the Italian manufacturer that has been constructing made to measure ...

Two new Brand Representatives for Sanlorenzo in Europe

November 12, 2013

Written by Zuzana Bednarova

Sanlorenzo, the Italian manufacturer that has been constructing made to measure motoryachts for more than 50 years, reinforces its presence in Europe by inaugurating two new Brand Representative offices: Sanlorenzo Spain as well as Sanlorenzo UK.

A.Gulliver, M.Perotti and F.J.Holbourne

A.Gulliver, M.Perotti and F.J.Holbourne

The new reference points for the Spanish and English owners will be based in two lively locations of the international yachting: the Costa del Sol region and the City area in London.

Sanlorenzo Spain will open in Puerto Banus, one of the most luxurious tourist destination of the Costa del Sol coastline, and it will be managed by Francis J. Holbourne: “We are happy for the opportunity to represent Sanlorenzo in the Spanish market. Sanlorenzo yachts are truly high quality products and the whole industry is focused on them. We are proud to promote on the Spanish territory these prestigious boats”.

Sanlorenzo UK will be located in London, in the central City area, the core of global finance. It will be managed by Alan Gulliver: “We are privileged to have the opportunity to fully establish the prestigious Sanlorenzo marque in the UK boating fraternity. Offering a strong model line up, with yet more to come, and all truly bespoke builds, we are hopeful to satisfy the most demanding English owners.”

The Sanlorenzo sales network keeps on growing in the European territory as well, thanks to the establishment of direct offices, embassies of the brand that has become more and more an icon of the made-to-measure yachting scene.

This strategy, together with a limited production of only a few unique pieces per year, has allowed Sanlorenzo to maintain its turnover, its number of units and the overall lengths of its products even through the difficult years of recession, succeeding in keeping the third position in the world top 20 builders ranking for over 24-meter motoryachts builders. (Global Order Book 2013).

Below is a choice of the lovely charter yachts built by Sanlorenzo.

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