Azimut Yachts at the 2011 Hainan International Boat Show

April 01, 2011

Azimut Yachts confirm their presence at the 2011 Hainan International Boat Show, where five official dealers will represent the prestigious Italian company at the largest and most glamorous booth.

Azimut Yachts in Viareggio

In a show of its commitment and willingness  to continue along the path it forged a number of years ago, the Italian brand will have five models on display to open the Chinese show: the 40S from the punchy Sportive yacht collection; the 58, 70 and 100 Leonardo yachts from the Flybridge collection, which epitomises Azimut’s functional design; and the Azimut Grande 105 superyacht model from the company’s flagship Azimut Grande yacht collection.

For the Magellano collection, on the other hand, boat enthusiasts will have to wait a few months: The motor yacht Magellano 50 is expected to be delivered in late 2011 to its owner.

The 105 Azimut Yacht Running

Thanks to the support of its extensive dealer network and attentive customer service that is unique in yachting circles, the Azimut Yachts brand can maintain very close contacts with its boat owners and earn appreciation on the Chinese market as being the leading brand of luxury yachts.

Azimut Yachts in Avigliana - Credit to Azimut Yachts

The jury of the prestigious Asia Boating Award 2011 in fact has selected the Magellano 50 motor yacht as one of the finalists in the category Best Production Motor Yacht (51 to 80 feet), with the Azimut Yachts brand also being nominated for Best Brand Presence in Asia.

The current Azimut Yachts orders portfolio includes 16 boats, three of them sold just few days before the Hainan Rendez-vous. Such positive trend confirm that Azimut Yachts has gained a high appreciation by the Asian shipowners.

Azimut Yachts Magellano 50 yacht - Image credit to Azimut Yachts

“The Chinese market is experiencing a phase of very intense growth” declared Sebastiano Fanizza, Area Manager of Azimut Yachts for Asia, “but it has yet to develop its full potential. In the future as well, there will be no lack of projects and innovation. In fact, we expect relations with the dealer network and support activities to intensify. We are currently defining and putting into effect  a number of business deals and partnerships with leading automobile brands representing luxury and Made In Italy, with local real estate companies, and with the most exclusive marinas and VIP clubs, all with a view to strengthening brand awareness in the country”.

Azimut Flybridge 70 motor yacht - Image courtesy of Azimut Yachts

Also on the program for the Boat Show are three events in pure Italian Style that will illuminate the nights of the exhibition and paint the Hainan sky with the colours of Azimut Yachts.

On three evenings – April 1, 2 and 3 – and at three locations, three Italian icons known  throughout the world will portray the most captivating and characteristic aspects of “stile italiano”: the mysterious charm of Venice, the vibrancy and vitality of Rome, and the breathtaking passion of Sicily.

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