Attractive pricing initiatives at the 2013 Tullett Prebon London Boat Show

April 03, 2012

Written by Zuzana Bednarova


Yachts will be the stars of the Show at the 2013 Tullett Prebon London Boat Show. It will become a must see exhibition and will provide a world-beating experience that mixes up all the best bits of years gone by into one extraordinary Show.

Tullett Prebon London Boat Show

Tullett Prebon London Boat Show

The 2013 Show will bring some really exciting new plans and some fundamental changes, all aimed at creating a world-leading spectacle and showcase. And importantly addressing the lack of boats – particularly sail boats, product mix, costs, atmosphere and visitor experience.

NEW – attractive pricing initiatives

In order to attract a full range of boats and companies – which have been lacking from the Show – there has been implemented attractive pricing initiatives of up to 50% off the headline price.

NEW – Shorter opening hours, discounted early week day tickets and one price all day parking

To help the quieter Monday to Wednesday and the atmosphere at the Show, discounted visitor tickets will be introduced, from just £10; the Show will also close at 6pm on weekdays (excluding Late Night Thursday). Visitors will also be offered a ‘one price all day parking’, if they book in advance, to encourage them to stay in the venue longer and spend more time with exhibitors.

NEW – Layout

There will also be an exciting new layout which will look very different to the 2012 Show and is designed to deliver more visitors to the exhibitors´ stands – boats spread throughout the Show; two main floor boardwalks for power and sail; OEMs, equipment, holidays and electronics exhibiting among the boat stand; a dedicated area for starter boats and dinghies; better access to the marina; and restricted access to the boulevard.

PLUS – Used Boats Marina and additional shows continue…

All of this will be in addition to the much welcomed elements of the Show introduced over the last few years: the ever popular Used Boats Marina was a success with 11% of visitors in 2012 looking to buy a used boat and is back for 2013; the London Bike, Outdoors and Active Travel Show, will again co-locate, a benefit to us as 42% of their visitors (more than 12,500 people) were interested in the Boat Show; the Luxury Lifestyle and Supercar Showcase, planned to be larger in 2013, delivered new customers to marine exhibitors stands and promoted the show to more than one million people; and free space for exhibitors will again be offered to those who run a visitor attraction on their stand.

The 2013 Show is being designed to help achieve one´s objectives; the sales platform will not only help make sales but also gain new leads, offer networking and help raise your brand awareness. With special packages for boat companies, affordable rates for exhibiting and free space for those offering something interactive, it really will offer return on investment.  Can one afford to not be there – and miss out on a great selling opportunity in January?

Many companies are already confirming their interest for the Tullett Prebon London Boat Show, with the new plans and pricing options proving very attractive. Just some of the names already confirmed include: Fairline; Flexisail; Key Yachting with their sail and power brands J Boats, Grand Soleil and MJM Yachts; Mersea Trailers (MacGregor Yachts); Northshore; Princess Yachts; Roche Marine (Sea Bob); and Sunseeker.

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