2011 Neptune Award winners

October 28, 2011

Written by Zuzana Bednarova

facebooktwittergoogle_plusredditpinterestlinkedintumblrmailfacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Marine Marketers of America (MMA) communicated today the winners of its fourth-annual 2011 Neptune Awards for Marketing Excellence on the association’s co-produced luncheon with Boating Writers International organised earlier today in the Grandview room of the Bahia Mar Resort during the Fort Lauderdale International Boat Show, in Florida.

Fort Lauderdale International Boat Show Credit Forest Johnson

Fort Lauderdale International Boat Show Credit Forest Johnson

The MMA added three new categories this year to address online video, social media and mobile apps.

“There were 60 entries in 14 categories, our largest field ever,” said Wanda Kenton Smith, president of MMA. “There was great diversity – entries came from companies large and small, sail and power, from insurance to fishing tournaments and everything in between. The standard of work overall was very high, and in the four years of the Neptune Awards, this was the toughest competition yet.”

2011 Neptune Awards were presented to the following companies in these categories:

Best National Magazine Advertising (Full Page): Paul Mann Custom Boats for “81-Foot Ferrari” created by Adams & Longino Advertising

Best National Magazine Advertising (Spread): Boat U.S. Marine Insurance for “Coverage You’ll Flip For”

Best National Magazine Advertising (Series): Yamaha Motor Group for “National Outboards Print Campaign” created by HY Connect

Best Regional/Local Advertising: Seattle Boat Show for “2011 Seattle Boat Show Promotional Video”

Best Product Literature: Sea Tow for “2011 Membership Brochure”

Best Product Literature Series: MasterCraft for “Rewind and Brochure”

Best E-Mail Blasts: Jarrett Bay Boatworks for “Carolina Flare 2011 Campaign” created by Stealth Marketing

Best Web Ads: Grady White Boats for “Get Your Grady Face On” Web Banners created by Adams & Longino Advertising

Best Print Newsletter: Mercury Marine for “Mercury Messenger”

Best Digital Newsletter: Sure Shade for “Shady Side of Boating”

Best Mobile App: Yamaha Watercraft for “Waverunners and Boats” created by ICBM Media

Best Online Video: Mercury Marine for “Mercury 150hp FourStroke Launch Video” created by Jacobson Rost

Best Social Media Campaign: EdgeWater Power Boats for “EdgeWater Power Boats – Social Media” created by ZGraph

Marketing Innovation: Beneteau for “Global iPad Dealer App” created by Jester Communications

Superyacht News Related to "2011 Neptune Award winners"

  1. 2011 Neptune Award Marketing Innovation winner Jester Communications
  2. Gordon Houser Honored with first Neptune Lifetime Achievement Award
  3. ISS 2011 Design & Leadership Award Winners
  4. 2011 World Superyacht Award Winners
  5. International Superyacht Society (ISS) Announce Design & Leadership Award Winners
JohnsonJohnson
Motor yacht BELLA DONNA II is Dixon Yacht design that was launched by Johnson Yachts in 2008. The yacht measures 26.5m (87ft) and is available for ...
Motor yacht HUEY'S ISLANDMotor yacht HUEY'S ISLAND
Luxury yacht HUEY’S ISLAND was designed by Dixon Yachts and built by Johnson in 2008, the yacht measures 32 meters (104ft) and accommodates 8 guests ...
Motor yacht DIAMOND GIRLMotor yacht DIAMOND GIRL
Yacht DIAMOND GIRL is a 31,39m (103’) luxury motor yacht built by Johnson in 2007. M/Y DIAMOND GIRL features naval architecture by Dixon Yacht Design ...
Motor yacht VIA MAREMotor yacht VIA MARE
VIA MARE operates in the beautiful inland waters of the Pacific Northwest, from the Seattle area up to the Canadian Gulf Islands and beyond to ...
AmericaAmerica
The United States of America offers a broad, diverse and varied yachting location. The major charter boat locations in America include New England, ...
Fort LauderdaleFort Lauderdale
Important travel details, key attractions and the latest yachting news when planning a luxury yacht charter in Fort Lauderdale.
FloridaFlorida
Florida yacht charters are not only in a beautiful and diverse yacht charter location but are also the door to a wonderland of cruising pleasure - ...
St Petersburg & TampaSt Petersburg & Tampa
Browse travel information and crewed luxury yachts that are available for charter in St Petersburg & Tampa.

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "2011 Neptune Award winners".